What is Color Really? 

Colors are different frequencies of light whose spectrums run from the lowest, which are in the red to orange. The middle spectrum is yellow to green. The highest is the blue to violet frequencies. The human eye is a remarkable natural phenomenon of nature. It sees 10 million distinct colors.

Many businesses and corporations believe in, and swear by the emotional value that colors hold for industries like: Interior design, marketing, businesses and their offices, and even in the prison system to influence and control prisoners adverse behaviors.

The Psychological Effects of Colors

Blue Tones: If one is trying to achieve a cooling, calming effect in a stressful environment, whether in work or in numerous business situations, blue tones are the way to go. Blue tones are soothing and are good for high tension and crowded areas, which makes them great for places with standing lines of customers like banks and movie theatres. Blue is also the number one choice when people are asked what their favorite color is.

Relaxing Greens: Greens are also similar to blues. Greens give an air of reassurance, and of course nature. Green is relaxing and is said to refresh one’s mood and mental stamina. Dark green instills concentration. Add some other colors in as well with the furniture scheme, or the mood could get muddled from too much browns in the room.

Red Tones: The fiery energy of red tones in furniture is great for motivation and productivity. Red is a power color, good for an office of authority. Reds are also emotional as we all know, celebrated as the symbol of the heart, which will add an air of caring to a business or organization. Red is an aggressive color, though, so make sure you don’t go overboard.

White: A clean color, hygienic, and hospital like. White is a no distractions color. White is definitely better when suited to a doctor’s office, rather than a business office. White can come off to customers or clients as being too cold and unimaginative. White also gets dirty far too quickly when it comes to the office.

Black is Black: This color is better for the ceilings of warehouses. It is great for a men’s suit or at funerals, but not for furniture in a business, unless it’s a nice leather couch, but black instead of brown with leather still either gives that dark biker look in an office, or a mortuary waiting room. Black can be great for going to sleep, but it can also be a negative influence to some psychologically in a deeply depressing way.

Dismal gray: This color is perceived as totally neutral. This is why there are no proven psychological attributes of gray that are known. It is a lack of any color in its form – And therefore nothing. Gray can be depressing as anyone from Seattle can contest to. Gray is dull and listless and not appropriate in office furniture unless in small amounts.

The Purple Peace Train: Purple is a peaceful color, and a favorite for kids, just look at Sesame Street and the use of purple to instill non-threatening laughter for small children. Purple is a fun color that tells people that you are a young vibrant company that really knows the times and what other young people want. This is a great Tech color for up and comings. Fun, vibrant, new, just don’t try to pull off purple in a serious environment. It is hard to keep a straight face with purple office furniture. Purple is also attributed to reflection and contemplation, making it a meditative color, perfect for a break room at a contemporary office environment.

Vibrant Orange: Just as Home Depot gets your attention with a loud orange color logo, transmitting home value, knowing how color affects your customers is not just good decorating skills, it is good business! It can be a matter of boosting workplace productivity up to 20% if implemented in the right optimum working environment. Orange instills low cost, regular folks, good values. Orange is also festive and can brighten up a room when needed. If one needs cheerful in an office setting, orange is your color.

Everyone has a deep personal love of color and cultural associations that affect their experiences and perceptions of life. Believing in a subconscious connection with color is not that far-fetched. Influencing your office with color also influences how people see and instantly perceive your company. You normally only have one chance to impress in business. Make sure to give yourself a well prepared psychological advantage. Yellows oranges, reds, and several other popular colors play more of a part in our everyday lives than we sometimes even realize. But in the subliminal world of marketing, that’s a good thing for you and your business office.